The Adventist Branding Problem

What do people see when they hear Adventist? What words or images come to mind?

For many years I have asked this very question to Adventists and non-Adventists alike in a word association exercise I use in evangelism.

The responses have been fairly consistent: Ellen White, Loma Linda, Sabbath, vegetarian, health, and the lists goes on. I have asked this questions from Indonesia to Indiana, from Brooklyn to Bermuda. It is interesting to me that of all the responses I’ve heard over the years, I have never once heard the words, Jesus or love. Not once. It seems that we have a brand problem.

An entire cottage industry has sprung up around the importance of branding. Conferences. Seminars. Webinars. Everyone seems to be pushing the importance of a good brand. And what exactly is a brand? Well, a brand is defined a number of ways:

  • A brand is a concept, service, or product that is publicly distinguished from other concepts, services, or products so that it can be easily communicated and marketed.
  • A brand is a feature that distinguishes one product from another.
  • A brand is an identifying mark that distinguishes a product.

Similar definitions, but the one I like the most, I found in Forbes magazine. “Simply put, your brand is what your prospect thinks of when he or she hears your brand name!”(1) Exactly. So let me repeat.  The responses to this Adventist word association exercise indicate that we have a brand problem. And the problem with the Adventist brand is not that we are known by the wrong things, but that we are not known by the main thing.

And what is that main thing? What should distinguish us? What should be our brand? Well, Ellen White mentions it in a familiar quote. “Of all professing Christians, Seventh-day Adventists should be foremost in uplifting Christ before the world” (Gospel Workers p.154).

Now I know that my survey is unscientific and anecdotal. I know that there are a number of ways to express the love of Christ. And I know that other churches and denominations might evoke the same kind of answers. But those churches are not my concern. It seems to me that over the 20 or so years that I’ve been asking this question, that somebody should have mentioned Jesus!

So, what do you think? What do you see when they say Adventist? Do we even have a problem, and if so, how do we change it?

________________________

1. McLaughlin, Jerry. “ What is a Brand Anyway?” Forbes Online, December 21, 2011

Kim, Kanye, and Adventist Gossip

Kim, Kanye, and Adventist Gossip

Oakwood has a Publix!! Well not exactly, but the food store did recently open within walking distance of the school. (The fact that I am so excited about the opening of a grocery store is either a reflection on Huntsville or a childhood issue I have yet to confront. Either way, there’s reason for concern.)

I was at the cash register, when a magazine caught my eye. There they were.  Kanye and Kim West, aka Kimye, on the cover of In Touch Magazine, the kissing cousin of the National Enquirer. The caption read, “It’s Over! Kanye Leaves Kim After Massive Fight.”

Now I have to tell you, I’m not a fan of the Wests, and I am even less a fan of gossip magazines. But a quick glance at other media reveals that the Wests are not only together, but they are building an economic empire that could rival a small country. Now all of that could change by next week, but as of today, they are together.

What’s the point? That magazine is trafficking one of the most profitable but destructive commodities in popular culture. Rumor. Gossip. It’s big business. Unfortunately, it’s no stranger to the church. The Adventist church at times seems to be a rumor mill of “Jesuits”, affairs, and apostasies.

Gossip, rumor, and tale-bearing have always been a problem in the church. James 3 makes it clear that the tongue is the single part of our anatomy that is totally beyond our power to control.  Of the 6 things that God is said to hate in Proverbs 6, half of them have to do with the tongue.

But destructive words have gone viral in recent years because of the explosion of social media.  A piece of gossip or half -truth, traditionally died before it could get across the church. Today those same words can get across the world with the click of a key.

We Are Christians On and Off-Line

This is a point that’s easy to forget. We are no less Christian when we type than when we talk. We should be always courageous enough to speak out. There is no shortage of corruption and dysfunction in the church to address. But Ephesians 4:15 instructs us to speak the truth in love. It’s not always what you say, but how, when, and where you say it.

And Matthew 18 is still our conflict template. The goal is quick resolution, with as little damage as possible. Problem with me? Come to me. That’s not working? Keep moving up the levels. The reputation of someone much greater than us is on trial when we handle conflict.

These are 3 basic Christian communication principles that I hope to master some day!

Watch What You Say!

Ephesians 4:29, “Don’t let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen.

Proverbs 17:9, “Whoever covers or forgives an offense seeks love, but whoever repeats or gossips about a matter separates friends.”

Easy to type. Impossible to live- in our own strength. Whenever you talk or type, make it your goal to inform and uplift. There are appropriate times to challenge and protest. Actually, there’s no real growth without conflict. But fight the right way.

Another reason to watch what you say, is because you might have to eat your words later.  Things are always crystal clear until you hear the other side. And things are not always as they seem. On that same cover of In Touch Magazine, there was a photo of Jennifer Anniston and Brad Pitt together again, the caption,” Let’s Have a Baby!”

The problem with the Pitt-Anniston photo was that it had been photoshopped to make it appear they were standing together, but they were not. The photo told a lie. Christians tell lies. Sometimes intentionally. Sometimes accidentally. And if you’re not careful, you can pick up a lie or half- truth and make it live. Watch what you say.

Limit What You Say

Proverbs 141:3, “Set a guard over my mouth Lord, keep watch over the door of my lips.”

James 1:26, “Those who consider themselves religious and yet do not keep a tight rein on their tongues deceive themselves, and their religion is worthless.”

The unfortunate truth is that most of us just talk too much. The permanence of what we post on- line makes the problem even worse. Every week we hear another politician, or athlete, or preacher forced to explain words they wrote years, sometime decades earlier. At times, the less one says, the better.

Popular society seems to define strength as conquest. Who can talk; cruder, louder, longer, and over the other. The nation is polarized around issues of race and politics and religion. But Christ reminds us in Mark 10:43, “But it must not be like that among you…” We are held to a different standard.

Do What You Say

As Christians we are agents of transformation. Our limited but well-chosen words must be followed by something even more rare and important. Actions. At times it’s easier to talk the talk than walk the walk.  Another reason to be careful what you say.

So, watch what you say, limit what you say, and do what you say. What do you say? Ever been the target of gossip or misinformation? How did you handle it?

3 Reasons to Say Thank You!

3 Reasons to Say Thank You!

It’s Mother’s Day season and I’m in a “Thank You” frame of mind. We all should be. My mother is a 5’ 3” fireball from Belize. You don’t EVER have to wonder what’s on her mind, because she’ll let you know. (Perhaps this will aid your understanding of my sisters.…particularly Marsha.) We’re blessed to still have our parents living in Memphis, and we don’t take that for granted.

But whether your mother, or grandmother, or that special person who stood in their stead, is alive or not, this is the season to say thanks. Thank them personally or thank God for them. Because saying thank you is not just good manners, it’s good living.

Amy Morin, in her Forbes Magazine article entitled, “7 Scientifically Proven Benefits of Gratitude,”(1) lists several personal benefits saying thanks brings:

  • Gratitude increases happiness and decreases depression.
  • Gratitude enhances empathy and reduces aggression
  • Gratitude improves self-esteem.
  • Gratitude increases mental strength
  • Grateful people sleep better.

That’s a good list, but let me give you 3 reasons for saying thank you that are even better than those.

Number One: Saying thanks admits our dependency

The late author Alex Haley of Roots fame once wrote, “If you ever see a turtle sitting on a fence post, you can bet he didn’t get there by himself!” True of turtles, even truer of us. There is the tendency to see successful people as “self- made.” Wrong. Any success we achieve in this life can be traced back to the contributions and influence of others.

This weekend hundreds of students will be receiving their diplomas from Oakwood University. The energy, excitement, and pure joy of the students is something to behold. But there’s nothing like the weathered faces of the family and friends who sacrificed to make it possible. The students walk across the stage, but an unseen village walks with them. They deserve a thank you.

Number Two: Saying thanks demonstrates our love and appreciation

The summer after my freshman year at Oakwood, I spent more time on the basketball courts than working for tuition. So I had to stay home the first quarter of my sophomore year. My plan was to work, take a few classes at Memphis State University, and return to Oakwood the second quarter. But old habits aren’t changed overnight, and as the second quarter of Oakwood approached, I still didn’t have the money I needed.

I hated to ask my parents because they had already heavily invested in a college education that I was squandering away. So I was prepared to miss my sophomore year at Oakwood. But one afternoon my mother informed me that she had made arrangements for me to get back into school. I didn’t understand how she did it, but I happily returned to Oakwood.

Months later I learned how she did it.  She had gotten a loan at a ridiculous rate, from what amounted to a loan shark! She couldn’t afford it. I didn’t deserve it. But it was love. When I found out what she did, I cried. But I did more than cry, I changed. That’s what love will do. Thank you says, “I remember, I appreciate it, and I love you.”

Number Three: Saying thanks remembers our mortality

I’d like to meet the genius who put the words “aging” and “gracefully” together. Obviously he was a 13-year-old because there’s nothing graceful about aging. Getting old is difficult. Things move that should be stopping and things stop that should be moving! It’s not a pretty picture.

Psalm 90:12 teaches us to “number our days.” We should be aware that our days down here are slowly winding down. It’s just as important to number the days of our loved ones. We won’t have our loved ones with us always, so it’s critical to say thank you now.  Nothing is more heart wrenching than listening to a child who regrets not saying, “I love you,” or “I thank you” to a loved one who can no longer hear it.

So, let’s get started.  A phone call or a card to those who are with us. A word of thanks to God for those who are gone. I plan to live forever, because the greatest gift I received from my parents was my introduction to Jesus Christ. I’ll probably be thanking them a lot in heaven, so I think I’ll get started down here. So, who would you like to thank in this Mother’s Day Season?

(1) “7 Scientifically Proven Benefits of Gratitude That Will Motivate You To Give Thanks Year-Round” Amy Morin. Forbes.com 11/23/14

Woke Worship: Taking Black Panther and Barbie Savior to Church

Dr. Jesse Wilson: “This is the best article that you didn’t read this week! I always get a little nervous when white folk use words like “woke”, but Steve’s been woke for a while. Good guy. Its longer than my blogs but worth the read. Read it and let’s talk!”

 

Woke Worship: Taking Black Panther and Barbie Savior to Church

Written by Steve Yeagley

Presented at the 2018 Andrews University Music & Worship Conference

Introduction 

My task at the Music and Worship Conference over the past several years has been to read popular art and rituals alongside the theology and practice of Christian worship. In this presentation, I will explore how the conversation about race in America has been shaped recently by popular culture and what that might say about race and worship in the Adventist church.

First, by drawing on the vernacular of “wokeness” and the tenets of Afrofuturism, I will reflect on black consciousness and the black imagination. I will highlight how these are manifested in the blockbuster movie Black Panther and how they intersect with the liberating and healing potentials of black worship.

Second, I will turn to the largely unconscious mode of the white racial frame and the colonizing nature of the white imagination, as illustrated in the satirical blog Barbie Savior. I will offer a critique of white evangelical worship, proposing that predominantly white Adventist churches recapture worship as a mode of social consciousness and prophetic imagination.

Finally, from my own standpoint as a white male, I will offer some practical suggestions as to how Adventist worship leaders can challenge the white racial frame and create spaces where a racially just future can emerge.

What Do You See?

In my seminary course on faith and popular culture, I show students a slightly overexposed black-and-white image and ask them, “What do you see?”[1] This elicits a variety of responses. “What if I told you the title of the picture is ‘Renshaw’s Cow’?” I add. Faces begin to light up with recognition. I then trace the cow’s features, and nearly everyone sees it. In fact, once students see the cow, they cannot “un-see” it. That’s because our vision results from a series of learned operations in the brain. We don’t see things; we “come to see” them.

When we look at black and white in America, what do we see? Conversations about race often rely on what each of us sees or does not see. Are we bound to view things differently based on our racial identity? Or can all of us—regardless of our skin color—“come to see” things as they really are as well as for what they might become?

These are the questions of consciousness and imagination.

Wokeness and Black Consciousness

As we think of what it means to be aware of race, both as a social construct and as a set of day-to-day consequences, the term “woke” comes to mind. It was first popularized in 2008, when R&B star Erykah Badu slipped the refrain “I stay woke” into one of her tracks. But it wasn’t until the Black Lives Matter movement began, following the killing of Trayvon Martin in 2013, that woke took off as a watchword among black activists. For many in the black community, “stay woke” became a call to “stay conscious of the apparatus of white supremacy” and to maintain a “healthy paranoia, especially about issues of racial and political justice.”[2]

As with many terms that have gained popularity on the internet, woke has since been co-opted by the mainstream.[3] Nevertheless, in its original form, “stay woke” is much more than just a cool hashtag, a clever meme, or a form of virtue-signaling. It is a call for black people to remain vigilant and to take action as if their life depended on it—because it just might.

In 2015, unarmed black people were killed by police at five times the rate of white people.[4] The number of those who have fallen to police violence in the last few years only continues to rise, including Stephon Clark who died in a hail of bullets in Sacramento on March 18, 2018. He was holding only a cell phone.

If you are black in America, you cannot help but be aware of your race. In fact, you can probably recall the moment when you were first made aware of it. Maybe it was when you were called the “n” word or when you were directed to a congregation across town where you would “feel more at home.” Or maybe it was a series of micro-aggressions that communicated you were viewed as “less than.”

Black Panther steps into this context of prejudice and racialized violence against black bodies. In fact, its director, Ryan Coogler, made his motion picture debut with Fruitvale Station, a movie based on the 2009 killing of Oscar Grant by police in Oakland, California—one of the first widely publicized cases of police violence against unarmed black persons.

Coogler deftly ties Black Panther to this earlier work by situating its opening scenes back in Oakland. But this time Coogler seeks to raise other forms of black consciousness. While still leaving the plight of African Americans very much on the table, what he celebrates is black elegance, black brilliance, and black royalty, reminiscent of the Black Pride and Black is Beautiful movements of the 1960s and 1970s.

As important as this pro-black consciousness is—particularly in America’s current social and political climate—the movie’s script goes on to reveal an even deeper “wokeness,” not so much to systems that oppress black people as to questions of power and privilege within the African diaspora itself.

These questions arise from the very source of black pride in the movie—the fictional Wakanda, a powerful African nation hidden from the rest of the world by a virtual rainforest. Magnificently wealthy due to a deposit of vibranium, and technologically advanced beyond compare, much of the film turns on the question of what sort of nation Wakanda should become.

Christopher Orr, writing in The Atlantic, highlights three alternative visions of Wakanda that compete with one another throughout the film.

The first vision was upheld by Wakandan rulers of the past—that of “an advanced African civilization, thriving in isolation, untouched by war or colonialism.”[5] This isolationist vision was pursued, even when it meant turning a blind eye to the plight of other black people around the world.

The second vision, an engage done, is promoted by Wakanda’s newly-minted king, T’Challa. In one of the film’s many feminist moves, T’Challa’s love interest, Nakia, is the first to champion this vision. As someone who has provided aid to others in nearby countries, she questions Wakanda’s policy of secrecy and isolation. “Wakanda,” she tells T’Challa, “is strong enough to help others and protect itself.”

The third vision is harbored by the movie’s antagonist, Erik Killmonger, a Wakandan of royal descent orphaned in a run-down Oakland neighborhood. Trained in the arts of American warfare, he sees himself as “the vanguard of a global revolution to invert the existing racial order.”[6] His revolutionary vision would use Wakanda’s resources to help black people everywhere rise up against their oppressors. “The world’s going to change, and this time we will be on top,” he declares.

Ultimately, it is the engaged vision of T’Challa that prevails.[7] But not without a lot of black soul-searching as to what it means to possess power and privilege in the face of injustice and the suffering of others.

This level of consciousness is notable, considering that many white people find it difficult to even acknowledge the systems of power and privilege from which they benefit. While some of Marvel’s white superheroes have wrestled with the responsibility that comes with their powers, Black Panther goes even further in developing these themes, precisely because it approaches them from a marginalized standpoint.

From my own observation of African American worship and the role it has played in shaping black culture, I suggest that Black Panther’s heightened social consciousness may actually be rooted in the historically woke state of black theology and liturgy.

The fact that within hours of Black Panther’s release a Wakanda Seventh-day Adventist Church sprang up on Facebook and now boasts over 9,000 members speaks to how deeply this film resonated with the experience of black worshipers. For many African Americans, worship is the place where their social consciousness has been awakened, developed, and sustained.

Michael Eric Dyson, in his book Tears We Cannot Stop: A Sermon to White America, says that when setting out to write about America’s original sin of racism, he could turn only to his days as a black preacher and to the form of worship. In fact, he structures his book chapter-by-chapter as a liturgy, beginning with the Call to Worship and ending with a Closing Prayer.

“What I need to say can only be said as a sermon,” he writes. “Sermons are tough, not only to deliver, but just as often, to hear. Yet, in my experience, if we stick with the sermon—through its pitiless recall of our sin, its relentless indictment of our flaws—we can make it to the uplifting expressions and redeeming practices that make our faith flow from the pulpit to the public, from darkness to light.”[8]

If, indeed, black worship has been a place for developing the social consciousness of an oppressed people, it has also been a place of sparking the imagination.

Afrofuturism and the Black Imagination  

Black Panther brought to the world stage a movement known as Afrofuturism. The term was coined by Mark Dery in his 1994 essay “Black to the Future.” Protesting the scarcity of black science fiction writers in a field otherwise dominated by white men, Dery asked: “Can a community whose past has been deliberately rubbed out, and whose energies have subsequently been consumed by the search for legible traces of its history, imagine possible futures?”[9]

Building on the work of pioneering artists like jazz musician Sun Ra (Space is the Place, 1973), Afrofuturists have set out to reclaim their future from the white imagination. They understand that activating the black imagination has far-reaching social and political implications. If black people can imagine their own futures, they have a much greater likelihood of realizing them. As Chadwick Boseman, the actor who plays T’Challa, said in an interview: “Being imaginative is how things change.”[10]

Nnedi Okorafor, author of the award-winning Binti trilogy, said that science fiction is all about the question “What if?” It is an especially powerful question, she added, when asked from the perspective of a Nigerian American woman, like herself.[11] That same question drives Black Panther’s narrative. What if there was a nation in Africa untouched by colonialism? What if it was left alone to develop itself and to capitalize on its own resources, rather than having them siphoned off to the West?

When Lupita Nyong’o, the Kenyan American actress who played Nakia, was asked about what Black Panther’s celebration of blackness—in all of its futuristic splendor—meant for her, she replied, “It’s so liberating.”[12] Her answer touched on one of the central tenets of Afrofuturism—the liberation of the black imagination.

David Betancourt observed:

Too often the stories Hollywood studios choose to tell about black people are rooted in pain, in suffering, in injustice. Perhaps you’ve seen them: 12 Years a Slave, Selma, Hidden Figures, The Help and Amistad, to name a few. There may be triumph by the third reel, but the often-historical premise is ‘Look how bad it was.’ Black Panther is about that rare thing—black glory.[13]

Black movie-goers responded with enthusiasm, showing up to the opening weekend of Black Panther in all manner of African finery. One reviewer, Nicholas Powers, wrote:

During a slow scene, I whispered to my friend, ‘I watched 12 Years a Slave but nobody got dressed as a slave for the premiere’…. It struck me that I was so thirsty to see Black Panther because I’ve watched Black people as slaves, criminals or victims since my earliest movie-going.[14]

Powers said that Afrofuturism is pushing back against that. “Instead of victims or problems, we create space-faring civilizations and the stars are close enough to touch.”[15]

Consider an early example from EC Comics’ 1953 “Judgment Day,”[16] a sci-fi story that confronted racism through an astronaut’s encounter with a segregated planet. Not until the very last panel does the reader learn that the astronaut is a black man: “And inside the ship, the man removed his space helmet and shook his head, and the instrument lights made the beads of perspiration on his dark skin twinkle like distant stars . . .” With a single line, the writer transforms the ebony surface of the man’s skin, which in any other circumstance in the 1950s would have placed limitations on him, into the endless possibilities of deep space and worlds beyond.

Ytasha Womack, author of a leading book on Afrofuturism, met with a group of fifth-graders on the south side of Chicago. She asked the students what they would like to see in the future, expecting answers about space ships and flying cars. Instead, all they could talk about was wanting to live in a world without violence. Womack was surprised that their imaginations had been hijacked at such an early age. “Once we could sort of peel back the layers behind what they didn’t want to see,” she said, “we could get to what they did want to see.” Finally, one girl asked, “So are you trying to tell us that we can use our imaginations and that we can create the kind of world we want to create and that we can change the things around us?” Womack said, “Yes!” It took thirty minutes of talking about violence, but “suddenly, at the end, light bulbs went off and there was this idea that they could have a sense of agency in their lives.” [17]

Afrofuturism not only seeks to liberate the black imagination as a form of empowerment but to release it as a means of healing, as well. Working with the themes of alienation and reclamation, Afrofuturists explore the future as a way to return to the past and recover what has been lost.

Powers reflects on the young Erik Killmonger who—now orphaned—watches from an Oakland playground as his uncle leaves in a Wakandan aircraft:

The boy is us. His upward gaze at the royal family abandoning him is [a] major trope in Black art:  We’re an exiled people in search of a home. Jamaican Rasta prayed to leave Babylon and go to Zion. . . . Malcolm X demanded we leave ‘the wilderness of North America’ and get our own land. Afro-Futurists made art that imagined a hi-tech, future home. . . . And now, we have Wakanda, a gleaming, sci-fi African city of Tomorrow. All of it repeats a long-standing, deep mythos that like Erik, we are strangers in a strange land. We want to . . . come home.[18]

This ongoing sense of alienation and the need to reclaim a sense of belonging is reflected in a poignant review of Black Panther by Kyle Howard. As a Christian counselor who cares for victims of race-based trauma, he said:

I’ve lost count of the number of saints who have told me that the [majority culture] spaces they belonged to left them with much doubt as to whether their lives mattered . . .For black Americans, [Black Panther] has been a long-awaited love letter from the people, cultures, and place they’ve longed to be seen and embraced by. It is a movie that concludes by affirming that black American people belong to Africa and that they are no longer a lost people . . . Wakanda depicts a world and a people for them to remember, a world they have largely lost their connection to. Wakanda isn’t a place of sheer fantasy; it is a place of healing where black people can feel and imagine a sense of belonging and affirmation.[19]

All of this has theological overtones, especially if you understand how the apocalyptic genre functions.

Black Worship and The Apocalyptic Cure

In his book City of Ruins, Dereck Daschke examined the “Zion apocalypses.” These biblical and extra-biblical literary works were written by Jewish exiles who lived in the shadows of the Babylonian and Roman destructions of Jerusalem and who suffered from all of the traumas associated with those violent extractions and erasures of the past.

Like many in the African diaspora, members of the Jewish diaspora lived with persistent, if not latent, feelings of loss and longings for home. Daschke noted, “’Home’ is a master symbol in the human experience, so all-encompassing that few fully comprehend what it represents until it is lost or altered in some way.”[20] He continued:

For exactly this reason, national traumas marked by exile, immigration, forced homelessness, and refugee status all immediately create communities where the symbol of the homeland takes on extraordinarily powerful qualities. Even generations later, the idea of the land left behind can remain one of the most salient forces in the culture.[21]

What apocalyptic literature does, then, is introduce exilic readers to an “imaginative, creative space”[22] where they can work through their losses and find their way back home again. These texts present an alternative and symbolic reality where the tragedies, injustices, and disappointments of the past and present can be transformed, moving the reader in “a healing arc from trauma to recovery.”[23] This is what has been called the “apocalyptic cure.”[24]

“In short, what apocalypticism offers,” Daschke said, “is an unmasking of reality—showing believers that the reality they experience is not ‘true’ reality; and fueling the hope for (and possibly the vicarious experience of) the symbolic transformation of the world to match the divine reality.”[25]

In many ways Wakanda serves as a black Zion. Pulling back the rain-forested, cinematic curtain that conceals Wakanda from the rest of the world, the director—who now plays the role of ancient seer—reveals to his viewers in the African diaspora a vision of both their past and future. It is a place where they are no longer alienated and cut off by racism and injustice, but where their true identities and potentials are reclaimed and realized.

The liminal and creative space of worship has the capacity to offer this apocalyptic cure. As a borderland between heaven and earth, liturgy offers a symbolic setting in which the past, present, and future can be reimagined from a new vantage point. The lingering effects of past traumas, as well as the ever-present losses that come from living in an inhospitable environment, can be processed through the transfiguring and healing rituals of worship. However, this can only happen if worship is tuned—as black worship has been—to the experiences and longings of its contemporary exilic participants.

That brings us to the topic of white consciousness and the white imagination.

The White Racial Frame

In his book, The White Racial Frame, sociologist Joe Feagin defined that frame as “a white worldview that encompasses a broad and persisting set of racial stereotypes, prejudices, ideologies, images, interpretations and narratives, emotions, and reactions to language accents, as well as racialized inclinations to discriminate.”[26]

This dominant frame is pervasive and deeply embedded in American society. Often more subconscious than conscious, it shapes our thinking and acting in everyday situations. It is culturally transmitted through institutions such as schools, churches, and the media and is reinforced by white parents and peers.

The white racial frame is made up of two main components. The first is what Feagin called virtuous whiteness. Think of it as a thick coat of moral Teflon. No matter what white people might do or say, no matter how offensive or hurtful their behavior might be to people of color, nothing sticks. White people continue to think of themselves as good and decent persons.

Feagin said this sense of virtuousness can manifest in several ways:

  • Entitlement: White people may feel entitled to what they have without understanding the ongoing injustices that often makes those things possible.
  • Superiority: White people may see European-American “civilization” as the peak of human accomplishment, and assume that people of color should simply adjust and assimilate to it.
  • Ignorance: Consequently, white people may not engage in self-critique or ask what people of color might know that they do not. This results in significant levels of ignorance.
  • Denial: White people also tend to think incorrectly or rarely at all about the devastating effects of systemic racism. This makes it easy to deny the difficulties that people of color experience.
  •  Color-Blindness: Finally, knowing that blatant racism is no longer acceptable, many white people retreat into a “color-blind” way of thinking and acting, so as not to have their biases challenged.

The second component of the white racial frame, according to Feagin, is the negative stereotyping of people of color. Think of this as moral Velcro. In the white worldview everything negative sticks to people of color, no matter who they are or what they accomplish. Feagin found this to be especially true of how whites framed black people, as opposed to other groups of color. Black people are hyper-visible to white eyes and are implicitly associated with things such as:

  • criminality, violence, and danger
  • dirt and ignorance
  • being ungrateful or oppositional
  • being unable to self-determine or self-protect and therefore requiring white paternalism

All of this means that many white people are—to one degree or another—racially unaware. Very few white people would consider themselves to be “racist.” Yet they often operate out of bits and pieces of the white racial frame. And because that frame is dominant and deeply embedded, it is often invisible to us, allowing us to ignore race or to imagine that we do not have a racial identity. This can produce what Eduardo Bonilla-Silva calls “racism without racists.”[27]

Consequently, it can be difficult for many of us who are white to talk about race. We simply do not have the self-awareness, vocabulary, conceptual frameworks, or critical distance necessary to think about our own racialized identity in any meaningful way.[28]

Barbie Savior and the White Savior Complex

With the white racial frame in mind, consider Barbie Savior. The satirical website[29] and companion Instagram account[30] follow an orphan-loving, selfie-obsessed Barbie doll on her missionary travels in Africa. As her profile states, “It’s not about me . . . but it kind of is.”

The whole thing pokes some serious fun at the “white savior complex,” which is built on the white-virtue framing Feagin described. The creators of Barbie Savior, who together have worked over a decade in Uganda, describe the white savior as “the wildly self-centered person veiled as the self-sacrificing saint.”[31] Their caricature is not meant to disparage cross-cultural work but to improve it.

The caption next to a picture of Barbie in a rudimentary classroom reads: “Who needs a formal education to teach in Africa? Not me! All I need is some chalk and a dose of optimism. It’s so sad that they don’t have enough trained teachers here.”

Another post features Barbie taking a bedside selfie with an African child: “Today I sacrificed my daily beauty regimen to visit the local ‘hospital’ (if you can even call it that!) . . . It provided me the perfect opportunity to snap some selfies with the less fortunate.”

In yet another entry she poses in a shantytown, handbag slung over her shoulder: “Just taking a #slumfie amidst this dire poverty and need. Feeling so #blessed and #thankful that I have so much more than this!”

While Barbie Savior may use all the latest social media tools, her thinking is anything but new. “The attitude that Africa needs to be saved from itself, by Westerners, can be traced back to colonialism and slavery,”[32] say the blog’s creators. As Teju Cole famously tweeted in response to the “Kony 2012” campaign, “The white savior supports brutal policies in the morning, founds charities in the afternoon, and receives awards in the evening.”[33] This contradiction is made possible by a merging of white superiority and white sentimentality; the latter providing moral cover and psychic relief for the former.

White sentimentality is what James Baldwin called “the mask of cruelty.”[34] Whether taking the form of pity, piety, paternalism, or nostalgia, “sentimentality offers an escape from the difficult conclusions that must come from honest scrutiny of social reality.”[35] By retreating into emotional sincerity and idealism, white people not only attempt to conceal racial injustices but shun the commitment and sacrifice required to address them.

Out of this sentimentality and lack of social consciousness grows the white imagination.

The White Imagination and Evangelical Megachurches

As white people, our way of conceiving and moving into the future has often been filled with primitive peoples and alien bodies to be conquered, exploited, civilized, and assimilated. It is difficult to speak about the white imagination without talking about its colonizing tendencies.

In the white imagination we are all being carried along by a giant Carousel of Progress, while Disney’s upbeat lyrics play in the background: “There’s a great, big beautiful tomorrow, shining at the end of every day. There’s a great, big beautiful tomorrow, and tomorrow’s just a dream away.”[36] However, in reality the carousel of American progress has always turned at great expense, fulfilling some dreams while denying others.

In his essay “The Would-Be Wakanda,” Euware Osayande noted that Black Panther’s utopia is reminiscent of the newly-independent Congo in the early 1960s, whose democratic ambitions were quickly crushed by European and American interests in the region. He then pointed to a cruel paradox:

Buried in the red clay soil of the Congo lies an assortment of the most sought-after metals and minerals on the planet. [They are] valued at a staggering 24 trillion dollars, enough wealth to solve the problem of poverty throughout the world, let alone in Africa, yet the Congolese people are one of the poorest on the planet.

This crisis of development does not originate in a lack of initiative on the part of the people . . . It was a condition of colonialism.[37]

White colonizers have not only sought to control territories and extract their resources but to inhabit people’s imaginations, as well. This is the project of cultural hegemony. It is an attempt to persuade subordinates to embrace and live within the colonizer’s imagination as if it were their own, even if that vision is not within their best interests. Hegemony is the stuff of empire-building, and it can happen even in the context of churches and their worship.

Over the last decade or so, there have been an increasing number of attempts by evangelical megachurches to expand their territory by diversifying their congregations, if not their praise and worship bands. Some have even planted multiracial urban campuses beyond the borders of white suburbia.

No doubt, many of these have been good-faith efforts to become more inclusive. But the white imagination being what it is, there has always been the possibility that a colonizing mindset might take over; a risk that white churches might seek black bodies in the pews, but not welcome black minds and imaginations.

A 2015 study of multi-racial congregations published in Sociology of Religion found that most multiracial churches, despite their potential to bridge racial differences and promote cross-race relationships, actually leave the white racial frame intact. Such churches, often relying on a “united by faith” message, are more likely to perpetuate an individualist account of racial inequality and less likely to confront the structural elements of racism that are of concern to many Black Americans.[38]

The disjuncture between the liberating imagination of black evangelicals and the colonizing imagination of white evangelicals began to intensify after the events in Ferguson. As the black body count continued to rise across the country, it became apparent that black lives—at least in their totality—did not really matter in predominantly white evangelical congregations.

For Christian hip-hop artist Lecrae, it was a wake-up call. Since his debut album in 2004, he had gained a large following in white evangelical circles. However, he eventually realized that success came with conditions. Evangelicals were happy to appropriate his black, urban sound as long as it was promoting a white gospel. But when Lecrae decided to return to his black roots and use that gospel lens to authentically address black concerns, his white fan-base melted away. Concerts that once drew 3000 now saw only a few hundred in attendance.

Lecrae explained the situation on the Truth’s Table podcast:

I’m the son of a mother who was, who is very pro-black . . . this is who I was at my core. And then when I became a believer, I guess I was taught—whether consciously or subconsciously—to lay all that aside for Jesus . . . When Michael Brown was murdered, I just assumed that all Christians felt the way that I did—“This is terrible!”—you know? Like, “This is horrible.” So I just put it out there. “Hey guys, isn’t this bad?” And man, you would have thought that I had just said that Jesus wasn’t real . . . The visceral attacks that came my way were like a shock to my system, and it was like an awakening.[39]

Some accused Lecrae of being divisive, others told him to stick to the gospel. In 2017, Lecrae dropped a new album that included these lines:

I will not oblige to your colonized way of faith \ My Messiah died for the world, not just USA… \ They say, “‘Crae, you so divisive, shouldn’t be a Black church” \ I say, “Do the math, segregation started that first!” \ Hey, you want unity? Then read a eulogy \ Kill the power that exists up under you and over me.[40]

Lecrae’s departure from white evangelicalism was only the beginning. After the 2016 election, with over 80% of white evangelicals supporting a presidential candidate who had been openly racist during the campaign and into his presidency, the wheels came off the welcome wagon.

In March of 2018, the New York Times ran a piece titled, “A Quiet Exodus: Why Black Worshipers Are Leaving White Evangelical Churches.” It reported that while some multiracial churches continue to thrive, for some black worshipers the clock had run out:

Black congregants…had already grown uneasy in recent years as they watched their white pastors fail to address police shootings of African-Americans. They heard prayers for Paris, for Brussels, for law enforcement; they heard that one should keep one’s eyes on the kingdom, that the church was colorblind, and that talk of racial injustice was divisive, not a matter of the gospel.[41]

Then came the election.

It said, to me, that something is profoundly wrong at the heart of the white church,” said Chanequa Walker-Barnes, a professor of practical theology. “We were willing to give up our preferred worship style for the chance to really try to live this vision of beloved community with a diverse group of people. That didn’t work.[42]

She ended up leaving the white-majority church where she had been on staff.

Everything we tried is not working,” said Michael Emerson, the author of “Divided by Faith,” a seminal work on race relations within the evangelical church. “The election itself was the single most harmful event to the whole movement of reconciliation in at least the past 30 years,” he said. “It’s about to completely break apart.”[43]

Reclaiming the Prophetic Imagination in Worship

So where do we go from here?

It might be helpful if we turned to the work of theologian Walter Brueggemann and learned to distinguish between what he identified as the “royal consciousness” and the “prophetic imagination.”

According to Brueggemann, the royal consciousness, as it appears in Scripture, is marked by affluence (focusing on consumption rather than covenant justice), oppressive social policy (establishing hierarchies that silence poor and marginalized groups), and static religion (opposing God’s essential freedom in lieu of religious structures controlled by those in power). As dominant institutions, mostly white churches are particularly prone to adopting this sort of status-quo consciousness, with the result of limiting God’s opportunities to challenge and change the church.

Alternatively, Brueggemann said that the prophetic imagination “is capable of enabling us to live inside God’s imagination.”[44] This implies opening ourselves up to a future beyond our control, subject to the immeasurable excess and freedom of the divine imagination (Ephesians 3:20). That imagination called upon slaves and pregnant women to topple the privileged and powerful. It compelled Jesus to stand up in the midst of the synagogue and announce good news for the poor, freedom for the prisoners and the oppressed, and recovery of sight for the blind (Luke 4:16-21). Living within God’s imagination requires us to surrender our institutionalized notions of who God is and how He operates, and open our lives to the disruptive “new thing” He wants to accomplish in and among us (Isaiah 43:19-21).

How might this prophetic imagination be exercised within the context of the white racial frame and predominantly white worship? Here are a few suggestions for worship leaders, with help from blogger Brandi Miller.[45]

To begin, it may be appropriate to step back and realize that not all racial problems can be fixed simply by coming together—even in worship. Of course, there is a lot to be gained by developing cross-race relationships. But if white believers are not willing to work on their own racial identity development (becoming aware of their role in a racist society and taking responsibility to dismantle it), any attempt at integration is going to eventually deteriorate.

So my first suggestion would be to educate yourself. De-colonize your mind. Engage with books, documentaries, black film, music, and art. Get into spaces where you are learning from people who come from historically marginalized perspectives, in order to challenge dominant ways of thinking. Attend lectures, concerts, and churches where you can be under the tutelage of someone who is not white and male.

Second, close the empathy gap. All of that knowledge will be but a clanging cymbal, if you don’t really care for others. Learn to empathize with those whose experiences differ widely from our own. Acknowledge that every person’s story is valid and worthy of your attention. The incarnational pattern of the gospel should be a signal to Christians that the only way to love someone else is to identify deeply with them in their context and on their terms.

Third, become self-aware. You might be knowledgeable and caring, but without self-awareness you risk going into situations like a wrecking ball. If you are white, have you thought about your own racial identity? How does that play out in your daily life? What can you do to mitigate any unfair advantages you may have received? Miller says “If we don’t understand the ramifications of how we enter spaces [like worship], how we are viewed, and how our lives and experiences differ from those around us . . . we will end up harming people by our lack of awareness.”[46]

Fourth, empty yourself. This is how Jesus handled His own divine privilege. He “emptied Himself, taking the form of a servant” (Philippians 2:10). The call to imitate Christ’s self-emptying is particularly important for white Christians who wish to engage in the work of racial healing. While you may not be able to prevent the racializing of your identity, you can choose to deconstruct it by taking radical steps that demonstrate you value people of color above yourself and that you are looking to their interests over your own (Philippians 2:3-4).

Fifth, break the silence. The silence of white Christians has been deafening and, to a large extent, is responsible for the lack of racial healing in the church today. To be clear, engaging in the race conversation does not mean speaking for black people. Rather, it entails speaking frankly as a white person about the invention of the white race in America, about the role white Christianity has played in the history of racial oppression, about the ongoing injustices perpetuated within America’s white racial frame, and about practical, gospel-infused steps white Christians can take to address those wrongs.

Sixth, tell many stories. Does your worship service perpetuate limited or limiting narratives about people of color? In “The Danger of a Single Story,” novelist Chimamanda Adichie told her TED audience, “Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.”[47] The imaginative space of worship must be populated by many voices and many stories if our churches are to become a “house of prayer for all people” (Isaiah 56:7).

Finally, take action. Wokeness without works is dead. Miller observes, “Activism is the external work of transforming or overthrowing the systems we critique. It is one thing to be woke in your mind and online, but another thing completely to fight for justice in your everyday life, neighborhood, and relationships.”[48] Our worship services may be diverse and aware on every level, but if as individuals and a congregation we are not stepping up to interrupt the injustices that exist in our communities, then our worship has fallen short of the mark, as the prophets would surely attest (Isaiah 58:2-10; Amos 5:21-24).

It is my prayer that, as more predominantly white congregations do the work of becoming educated, empathetic, self-aware, humble, outspoken and active, God will open up a more racially just church and future for us all.

http://www.nadministerial.com/stories/2018/4/29/woke-worship-taking-black-panther-and-barbie-savior-to-church-1